Lipstick Advert - Planning

        

         Emporio Armani

Burberry

Inspired by the S/S trend of the mulberry purple lip, I decided to focus my second NARS advertisement around the promotion of another of their key products: NARS Audacious Lipstick. As this trend features quite a dark sultry tone of purple with a red undertone I thought it would make sense for this to a nighttime look and for the whole advertisement to emulate past NARS advertisements that have been highly glamorous and sexy, pushing through the NARS ethos of celebrating feminine sex appeal and playfulness with make up. 

NARS Audacious Lipstick - http://tinyurl.com/hjvhng2

Harriet

For this shoot, I chose a model who would also put across NARS' diverse approach to promoting products for women of all ethnicities. Harriet has a caucasian appearance, however her complexion is slightly more mediteranean looking with light tan and yellow undertones.  

In keeping with past NARS' advertising campaigns I wanted to create a hairstyle that was glamorous and sexy, but without being too over the top or overbearing. I planned to create gentle waves in the hair using heated tongs, then brushing these out and applying serum to smooth the finish in to loose natural looking waves. 

For the make up design, I thought it would be true to NARS house style to make the lips the most prominent feature of the face. I aimed to do this by keeping the skin matte and adding only subtle contouring. I wanted the skin to come across flawless and glamorous so I did add a little gentle highlight on the cheekbones and forehead. In order to maintain a glamorous and sexy feel, I smoked out the eyes and featured some dark neutral hues of brown to create a fairly soft but sexy look. 

For the photoshoot I wanted to emulate the sensual and sexy feel of past advertising campaigns by featuring some shadow and gels to create some mood lighting. After doing some research in to lighting techniques, I found the above image. I found this image quite inspirational and decided to imitate the lighting technique to fit my advertisement. I wanted to light the skin appropriately for a beauty image, but I also wanted to add depth through shadows and create a playful and sensual mood through the addition of gels - which can be seen in the setup diagram below